As a multi-disciplinary thinker and creative, I’m always excited when presented with projects that make use of my many skills, while also allowing me to support projects that I believe will be of benefit to other humans.
The Huglife Hug was a labor of love, designed by somatic psychotherapist Jennifer Price in San Francisco. The Hug is a specialty weighted blanket–uniquely-shaped, portable, and heatable. Using the power of Deep Touch Pressure, The Hug’s patent-pending design helps calm the nervous system, and can reduce symptoms of chronic stress, anxiety, and depression.
Our fully-funded Kickstarter was created with a small team, and successfully crowdsourced above and beyond our goal. Some of my favorite aspects of this project included close collaboration with the founder to develop an impactful script designed to both help the audience understand the product better, while also showcasing the founder’s personal story.
From content creation and editorial strategy to directing and producing both video and photography, I loved being able to use all of my skills on a single project. Working on a small team to direct and produce the video was a joy, finding a way to differentiate this product from other weighted blankets on the market was a great exercise in narrative and strategy.